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Posters for store display

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Nov 11th 2004#162706 Report
Member since: Mar 18th 2001
Posts: 6632
Here are some 3' x 4' posters I did to hang in the front of our store windows. Also, the one with the phone will be put on a postcard to mail out to existing customers. There is no fancy photoshop work or anything... Just keeping it simple and hopefully getting attention.

The phone and baby pics are from istock photo, and i took the one with the stocking.
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Nov 17th 2004#162880 Report
Member since: May 21st 2002
Posts: 537
I like. Were you a copywriter in a past life?

weird seeing a phone number without an area code, it's like the 1990's, spooky.

and where the hell is everyone on here?
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Nov 17th 2004#162882 Report
Member since: Jul 10th 2002
Posts: 1706
Well, they are already hanging up, so I don't think any critiques will help the immediate product, but maybe for future reference, you may want to think of these things.

1. I know you are not an amatuer, but having an entire layour centred like yours is a bit amateurish. It's an easy thing for people new to the game to do since it's very easy on the eyes. But it's not the way to go. It's actually proven that type is more legible in a FLRR (Flush Left, Ragged Right) setting rather then centered. If this is in a window, you want people to read it. Plus, It would look so much more polished and professional if the type was handled a bit better.

2. The weight of the font gets tiresome. I appreciate the bolding to capture the eye, but wow, too much bold for me. Maybe 2 fonts would have worked here. 1 nice stylized font as the attention grabber and a nice sans serifed font for the body. Just a thought.

3. Next time, and this is just me, could you create a simple border with the proper dimensions around the image? It just loses a ton of impact, especially being white blending into the white background of the webpage. That's a small thing, but I think its just something to improve your showcase of the image. Details are everything.

4. The images are nice, but you really don't have any heirarchy going on here. It's looks like the same size of 'stuff' on each third of the page. Nothing's really memorable. It's obvious you may have had some constraints to print costs (no bleeds), but you could have done something creative with the photos, or at least had one of the images or some of the text really stand out and grab the viewers attention.

5. Where is this place...oh, I guess its Violet's Photo. Contact info? Oh, way down there, in the smallest font and more subdued then the rest...see what I'm getting at? It's an advertisement, get the branding in there better. Get them to your store quicker. Get that phone number and website bumped up. Like you said, it's not fancy, but simple. So pound their brains with the company info more.

Not trying to beat this to death. Just a few things I see that I'd personally wouldn't do with this project. They copy is very clever and well done. And of course this isn't ugly by any means. It just could be improved upon to strengthen what it is.
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Nov 18th 2004#162903 Report
Member since: May 1st 2002
Posts: 3034
when you center things
it should go more like
this rather than
the other
way

or atleast I read that some wher :B
heh! anyway they're nice derek... heh the stocking one made me laugh
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Nov 18th 2004#162905 Report
Member since: Sep 29th 2003
Posts: 1496
Yeah, funny posters, the stocking one easily caught my attention and gave me a good little laugh, enough that I would be interested in going into the store and checking the stuff out... I think you achieved your goal. :D
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