Speaking of business cards...

You guys have always seemed rather honest with the opinions...could I get some feedback on this design. I'm thinking of having these cards printed up. It's a 2-sided full-color design.

as a PNG file (300+KB)

and just in case anyone's on dial-up...as a JPG file (80KB)

Mainly I'm looking for feedback on my font choices and color scheme, but feel free to say whatever you like.

I realize it's a little busy but I think that is in line with the style. [shrug] Another color scheme I'm toying with is a red/orange/yellow instead of the blueish/purple. Or possibly I could have a few sets of them printed each with a different color scheme for the background sunburst. ???

Anyway, thanks for any feedback.

How come your companies called “outpatient” imaging consulting? It sounds way more corporate than your design.

For the back of your card I think it would look better if you just had the rays of color and none of the other information. Also you might be able to fix the cramped feeling on the front if you reduced the size of your logo. I do notice that you have the edges aligned with your info at the bottom but it so overpowering that it might be worth messing around with.

I dont really know about having back reverse like that. There really is no reason except to waste money. Im not against 2 sided printing if it has a reasonable point, but just having a reverse of the front can be confusing. Although people will see that it is reversed it still will take that split of a second everytime they look at the card to figure out if this is the front or the back because they are so similiar, but one side (the back) is not useful to them at all. It will become very frustrating after the first time. I would rethink the way you use the back of the card.

[QUOTE=redeye]I dont really know about having back reverse like that. There really is no reason except to waste money. Im not against 2 sided printing if it has a reasonable point, but just having a reverse of the front can be confusing. Although people will see that it is reversed it still will take that split of a second everytime they look at the card to figure out if this is the front or the back because they are so similiar, but one side (the back) is not useful to them at all. It will become very frustrating after the first time. I would rethink the way you use the back of the card.[/QUOTE]

lol. Are you being serious?

dont really know about having back reverse like that. There really is no reason except to waste money.

I think he's dead serious, and I completely agree. You can cut your costs by 50% and the confusion by 95% if you decide not to do back printing like that. Reversed printing is only presenting information already given on the front, except in a manner that confuses everybody. If i picked upa business card and saw the backwards print first, i'd go "This guy can't be for real" and i'd throw hte card into a fireplace.

Seriously, the backwards thing is completely unnecessary and i'd say that you should only print on the back if it's info that for one reason or another can't be printed on the front. It's a business card, not a flyer for a club. Its main purpose is to get information across as straightforwardly as possible.

The back of a buisness card doesn't have to be plain though. He should scratch the reversed text but maybe leave some color. He could even tone it down a little.

[QUOTE=Outpatient]lol. Are you being serious?[/QUOTE]

Yeah I am serious. As Flackbait says it doesnt have to be a plain backside, it can be just as outrageous as the front, but the way you designed it the front in back look so alike that when someone picks it up they will not know which side is the side they really want to look at. They will always have to examine it more than they would if the sides were much more different. Of course it will take about a second for anyone to figure out that they are looking at the wrong side but after doing it over and over it will be a pain in the butt. Design isnt here to cause problems, its here to keep them to a minimal.

If its going to be printed on a translucent surface, maybe the idea of the reverse if OK, short of that it is ridiculous.

Well thanks for the opinions. I will consider them. Personally I like the reversed backside even if it's not "logical". Considering the product, the last thing I want for the card is for it to be typical or mundane. Price is not really an issue. It's $40 for a set of 1-sided full color glossy cards on 14pt stock or $50 for 2-sided full color cards.



[QUOTE=redeye]Yeah I am serious. As Flackbait says it doesnt have to be a plain backside, it can be just as outrageous as the front, but the way you designed it the front in back look so alike that when someone picks it up they will not know which side is the side they really want to look at. They will always have to examine it more than they would if the sides were much more different. Of course it will take about a second for anyone to figure out that they are looking at the wrong side but after doing it over and over it will be a pain in the butt. Design isnt here to cause problems, its here to keep them to a minimal.[/QUOTE]

Yeah, that makes sense. But how often do people use your business card to contact you? Once? After that your card either gets tossed or filed away with other business cards.

My goal was to have the card:

- be eye-catching (which I think it does with the rays and full bleed design)
- be cool looking (I think the style is cool, kinda old-fashion cool, [shrug])
- be different (maybe it's not that unique of an idea, but I've never seen a card like it)

and that's about it. Like I said, the cost difference between 1 and 2 sided cards is not such a big deal.


[QUOTE=thehermit]If its going to be printed on a translucent surface, maybe the idea of the reverse if OK, short of that it is ridiculous.[/QUOTE]

Ridiculous? Are you always so nice or do I get special treatment? :rolleyes: A transparent or even translucent card wouldn't work for two reason; 1. it's doubtful the printers could get the two sides aligned exact enough to look decent, and 2. the back is not simply a reverse of the front graphic, they are different.

My point was that the text on the reverse is illegible due to it being reversed this is only compounded by you having the rays further obscuring the reverse text. The question is why? I understand the need to offer something different from the norm, but it seems a little odd in this format. I just fail to see the logic in the reverse side.