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Magazine AD

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Dec 13th 2003#133205 Report
Member since: Dec 4th 2001
Posts: 171
Well heres a magazine ad I did for a customer, do you guys see anything wrong in colors/layout or anything?

Truck Design Ad
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Dec 13th 2003#133209 Report
Member since: Jul 10th 2002
Posts: 1706
Some of the text is hard to read. Is the black border a rich black or a flat black? I would suggest rich black otherwise its going to look like crap. I also wouldn't set the type in Photoshop. The small print is gonna look horrible. The ad certainly looks like something out of a car mag, so I think it is succesful. Definately is going to catch a lot of young peoples eyes.

Just make sure that you don't have anymore then 300% ink coverage on this thing. You may be close in areas. It looks like some of the black spots are going to plug.
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Dec 13th 2003#133216 Report
Member since: Jul 19th 2003
Posts: 810
its nice.... how long did it take you?

i cant see any problems with it... other than the grunge text mite get "plugged"
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Dec 13th 2003#133221 Report
Member since: Dec 4th 2001
Posts: 171
On that black border,nevermind that, thats just set for the bleed and trim.

Also, I don't know if this matters,but the ad is done at 300dpi and its like 7x10 inches. So would the type still get screwed up ?
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Dec 13th 2003#133224 Report
Member since: Jul 10th 2002
Posts: 1706
You realize you only need .125" of bleed right? I assumed that some of that back is gonna show for the border. Either way, if its just 100% K, then its not going to look very good. For some of that type, it's just not the smartest thing to flatten it. Instead of the printer recognizing it as a font, its just seeing a small splash of black. Now if the plates are slightly mis-registered, that type is going to look horrible. Granted, this can happen with a font, but there are less issues with legibility if its its own path.
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Dec 13th 2003#133226 Report
Member since: Dec 4th 2001
Posts: 171
Well this is just a pic of the ad, not the original file or anything.

Plus,the bleed specs is from what they gave us, the rest of the designs is behind the black piece,I just put the black over it so the customer can see what the main ad looks like.So the black will not be in the ad or anything at all.

Nothing is flattened, however, in the magazine,his last ad was done in photoshop, and everything still printed without a problem. Are there possibly other methods out there for printning?

Cause I have even done another magazine ad that was 1/4 of a page in photoshop with no problem. Also I did this all in CMYK.
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Dec 14th 2003#133255 Report
Member since: May 27th 2002
Posts: 1028
The only thing I see wrong is they your "Kutting Edge" logo and link are huge. Maybe half that size logo with just the weblink in the bottom left corner would do it.
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Dec 14th 2003#133289 Report
Member since: Sep 29th 2003
Posts: 1496
I'm liking it man, nice work.
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Dec 14th 2003#133357 Report
Member since: Dec 4th 2001
Posts: 171
Thanks for all the compliments!
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