logo check

2nd one

have you tried making the logo asn little bit more lifelike?

ok hermit, thanks life life? explain, well example?

I think one of the first stages in creating a logo for me is to have a brainstorming session, write anything and everything down (99% will be rubbish). From the name of your business and it's services think of adjectives and phrases that sum up your services. To me words associated with Networks would be, dynamic, communication, flowing, speed etc... the hard part is converting those key phrases into a concept.

Next stage is to think about your audience and your intended output (screen only, print). If you are going to have printed literature that you want to use the logo on then the best advice I can give you is create it initially in only black and white, if it doesn't look good in B&W it won't look good coloured up, it has to be a strong arresting visual showstopper.

Do many variations on a theme once you have some firm concepts nailed down, really exhaust all possibilites. Once you have a batch of logo concepts go and show them to your friends colleagues and family, get some feedback.

Think carefully about typography and it's use. Your company sounds fairly modern and forward looking so you may have an opportunity to use a more unconventional font for part or all of your logo. Logo wise don't be afraid to actually purchase a font from designer's (someone has to;) ) they can come in from under $50 and look far less 'generic' than a lot of free alternatives. Be aware of issues such as kerning, poor typography leaps out at potential customers.

Try and think of clever or practical ways of making the most of your material, can some letters be joined up or conjugated to form interesting shapes, flowing shapes and the like? Can you make a play on a particuliar style that is already suggested. Perhaps substituting a letter in the logo for a graphic (for example, replacing the N in Networks with a coiled network wire in the shape of the N).

Dont be afraid of 'whitespace' use it to your advantage, there is sometimes as much interest in the space inbetween objects as there is in the objects themselves. Think of the classic example with with a rectangular frame with two faces in profile looking at eachother/ or is it the vase in the middle that you see? This is just one example of using space effectively.

If you do come up with a great logo that is suitable in all areas you can convert it for the web and multimedia, you don't have to keep it B&W try making it into a fleshed out illustration or a tasteful 3D affair, in short go wild if you feel.

Good Luck

http://www.thehermit.pwp.blueyonder.co.uk/images/logo-ideas.gif - I should add that none of these are mine ;)

very helpful, I've been working on the process lately, and I'll have another go at it. I've been reading this design mag, on typography and it puts me to sleep. =P Thanks Hermit

i like the last one but have a comment: scale down the circle thingy to be the height of the text. i would also change the dark colour in the icon to match the grey of the text and leave the cutout part white (or background/transparent). i also dont like the letters touching.

3rd...