How to acheive "eye" appearance like this?

I remember seeing a tutorial somewhere about how to make eyes like this. If you go to http://www.funmansion.com/html/Freaky-Eyes.html, it's the second down. I'm trying to acheive that effect on a photo of an eye, but I have no clue on how to make it look like that. Any help would be appreciated.

most likely done with a radial blur on a cloud layer with the red and yellow colors. Then a layer mask to reveal the pupil and the outer edge of the eyeball.

There is a tutorial on this site for making eyeballs.... but I don't remember what technique was used