dissolve effect

I am trying to do the dissolve effect in Photoshop or maybe this is not the name of the effect. I have been trying to find a shot to show as an example and can't find one exactly what I want to do but here is one that is close.
Basically to the right and left of the face where the white feathering bleeds in is a dissolved bright yellow white on the cheekbones. I want to get this white dissolved look to some of my images.
Can anyone tell me the process?
Almost bleached to a pure white.

LINK TO JPG

I think it's just a high contrast, high saturation image to start. Then feather the edges (a lot), inverse, fill with white. Then maybe a solid white layer over the top of the first layer - set to 'Soft Light' as the blending mode.

Just some suggestions.

Cool I have been messing around with some effects like the ones you suggested and it is working pretty well. Thanks for your reply

All you need to do is put a mask on the layer and paint on the mask with a feathered brush where you want the image to show up.