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Ideas please....

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Jan 29th 2002#28740 Report
Member since: Sep 6th 2001
Posts: 33
Hi Guys and Gals,
I need some inspiration.....I need to produce a picture to represent any one of the following brand values for a company brochure....my creativeness is running dry and to me they arent the easiest things to come up with a decent pic for....they are....

Applied knowledge advantage

Dedicated focus

Global scale and reach

Customer orientation

Experience and adaptiveness

Theres no limit to what I can do, although I want to base it on a photo that I will take, have thought of all the cliches; someone playing chess ('applied knowledge advantage'), an athlete preparing for a race ('dedicated focus') or a landscape ('global scale and reach') but want something a bit cleverer than that. Unfortunately this seems to be beyond me at present!!!

All ideas appreciated!!
Blimey this post is long. Sorry!
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Jan 29th 2002#28742 Report
Member since: Dec 7th 2001
Posts: 771
Applied knowledge advantage - I was wondering what that meant??

Is this for a class or for a client??
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Jan 29th 2002#28743 Report
Member since: Mar 18th 2001
Posts: 6632
Bleh. I hate buzz word marketing crap like that. I don't have any ideas for meaningless marketing speak, but if you need more meaningless marketing speak, try this link.

http://www.dack.com/web/bull****.html

You'll have to replace the **** with that "S" word.
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Jan 29th 2002#28744 Report
Member since: Sep 6th 2001
Posts: 33
Hi, its for a client. I agree re crappy marketing speak but unfortunetly clients pay de bills.....
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Jan 29th 2002#28745 Report
Member since: Mar 18th 2001
Posts: 6632
Well because the phrases themselves are cliche'd and meaningless, I don't see how your images can be anything but cliche'd and meaningless. I'm not insulting your photo making abilities... it's just impossible to do much with phrases like that that don't actually mean anything and no one understands.
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Jan 29th 2002#28769 Report
Member since: Mar 28th 2001
Posts: 1109
i'm with deker on this one. its not suprising that you are lacking inspiration. i don't see how these concepts could inspire anyone.

try replacing humans with goats (goats playing chess, goats preparing for a race, goats making sweet sweet love)
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Jan 29th 2002#28770 Report
Member since: Mar 28th 2001
Posts: 1109
by the way...if you are out of ideas, get a new job.
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Jan 29th 2002#28813 Report
Member since: Dec 7th 2001
Posts: 771
I was thinking the crappy marketing speak was zapping your creativity. Try changing it around to more everyday words:

Dedicated focus=we focus on you

Global scale and reach=we touch people all over the world (sounds kinky)

etc. or blah blah blah....

That first one is hard though. I minored in marketing and I have absolutely no idea what that would mean.





ppppsssssstt: watch out for pornstars that like goats too much
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Jan 29th 2002#28817 Report
Member since: Jan 1st 1970
Posts:
Let's take a different run at it...

What is the company? (not name, I mean business sector / product / consulting, etc). Need more input....
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Jan 30th 2002#28818 Report
Member since: Mar 18th 2001
Posts: 6632
Love the new sig, Charm.
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